https://www.smilinglions.co/blog daily 0.75 2021-05-16 https://www.smilinglions.co/blog/weekly-thread-incarceration monthly 0.5 2021-05-28 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1622222507629-SUE9W3YF7L8VOXNDOYDF/D632EF8E-9247-49AC-8208-3526BBAC1AE9.jpg Smiling Lions - EMPATHY: The Incarceration Epidemic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smilinglions.co/blog/strategic-planning-an-oxymoron monthly 0.5 2021-05-12 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1620838946973-FYGZONTQV2R80844EN3F/OG-V5-1-768x432.jpg Smiling Lions - Strategic Planning an Oxymoron? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smilinglions.co/blog/empathy-courage-and-optimism monthly 0.5 2021-04-24 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1619275463917-TVBF1LC2UOC4MBG41BLZ/james-wheeler-rPGQwaRtjWI-unsplash-1.jpg Smiling Lions - Empathy, Courage and Optimism https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1619277262428-4XD22R2OCNIL1S3PEQRN/Expedia-logo-1260x840+%281%29.jpg Smiling Lions - Empathy, Courage and Optimism https://www.smilinglions.co/blog/1pawd8hqv3yvhxwwpzrt608qjekuwk monthly 0.5 2021-04-15 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1618513342203-BFBZ24VNSF94BB317C36/SBX2021414-Starbucks-and-ASU-2-1536x891.jpg Smiling Lions - College Achievement to Human Achievement https://www.smilinglions.co/blog/everything-is-everything monthly 0.5 2021-04-09 https://www.smilinglions.co/blog/day-5-insights monthly 0.5 2021-04-07 https://www.smilinglions.co/blog/2-buck-chuck-is-really-about-fred-w436d monthly 0.5 2021-04-09 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1615738921697-SGYWZOQHOXS5Z8N9VK9T/Screenshot+2021-03-12+074759.png Smiling Lions - Weekend Reading https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1615739103328-AN5WYR48RJATOBSETRI9/6720.jpg Smiling Lions - Weekend Reading https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1617044988182-WI4F1CH4BR8FOWDH3DQH/Screenshot+2021-03-29+120838.jpg Smiling Lions - Weekend Reading https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1615755433900-NP3FRTKL5XIT900ZJVC9/italian-family-owned-food-company-barilla-pasta-products-news-photo-1611946103_.jfif Smiling Lions - Weekend Reading https://www.smilinglions.co/blog/vegan-by-machine-learning monthly 0.5 2021-04-05 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1616611412391-TI7X20U10UKX6KPX0VBU/NOTCO_FINAL_IMAGE_3.6.jpg Smiling Lions - Vegan by Machine Learning https://www.smilinglions.co/blog/upre3pz8hdlkit4lxojc9e7fhr17i5 monthly 0.5 2021-03-18 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1616098790760-ZRZPINE7M9MA0QPTEJE6/Ewx3B-yWUAkSuok.jfif Smiling Lions - Only Keep the Best of France https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1616098564107-4NG2ILFHF34UCXAX9GLH/Ewx3x1hWgAMmo1a.jfif Smiling Lions - Only Keep the Best of France I came across these images today and thought they were great. I didn’t realize until later they were part of a larger campaign. I love how fresh the artwork feels and the whimsical way the bars are positioned within the larger context of French life and covered in the ideal imagines we miss. Covid has gone on for so long we’re waxing nostalgic for even the authenticity of our messy cities. Credits at the bottom. I love Paris. Good stuff. If you picture France, you’re likely to conjure up images of bicycle baskets filled with baguettes, romantic espresso dates by the Seine or standing in awe of soul-elevating architecture. If you go to France, you might see all that, but you’ll also see your share of billowing trash, angry drunkards, lung-shredding pollution and all the other delights that come standard with cities all over the world—along with a few that are regionally specific, like incessant labor strikes. Campaign: only keep the best of France Brand: Le Chocolat des Français Agency: TBWA\Paris have some fun with the duality of France through ads that show how the brand’s candy bars “only keep the best of France.” https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1616098739848-GJA87IRD5NIQPW6AQ5H6/Ewx3B-yWYAUWY1o.jfif Smiling Lions - Only Keep the Best of France https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1616098717570-ZPD9RD3HHXXBCPD6LEP4/Ewx3B-zWEAIKbXr.jfif Smiling Lions - Only Keep the Best of France https://www.smilinglions.co/blog/2-buck-chuck-is-really-about-fred monthly 0.5 2021-03-22 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1615737969048-KB4TTMVUWJZ7AR8RT4JI/EP8jAKsU0AE9OSO.jpg Smiling Lions - $2 Buck Chuck, is really about Fred https://www.smilinglions.co/blog/smiling-lions monthly 0.5 2021-03-16 https://www.smilinglions.co/blog/dtc-for-ketchup monthly 0.5 2021-03-16 https://www.smilinglions.co/blog/starbucks-lessons monthly 0.5 2021-03-05 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1614873109111-45J2C59E6SV4B7CK43KV/Image-1.jpg Smiling Lions - Starbucks Lessons https://www.smilinglions.co/blog/copernican-shift monthly 0.5 2021-03-05 https://www.smilinglions.co/blog/the-netflix-effect monthly 0.5 2021-03-05 https://www.smilinglions.co/blog/category/Brand monthly 0.5 https://www.smilinglions.co/blog/category/Creative monthly 0.5 https://www.smilinglions.co/blog/category/Customer monthly 0.5 https://www.smilinglions.co/blog/category/Starbucks monthly 0.5 https://www.smilinglions.co/blog/tag/Wine monthly 0.5 https://www.smilinglions.co/blog/tag/Creative monthly 0.5 https://www.smilinglions.co/blog/tag/Media monthly 0.5 https://www.smilinglions.co/blog/tag/Branding monthly 0.5 https://www.smilinglions.co/blog/tag/Communication monthly 0.5 https://www.smilinglions.co/services daily 0.75 2022-06-12 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1616431907784-DNB28NJIP4V2ROHNWPJN/Picture2.png Services https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1615922723169-SXLJN2L180WI9I9TJFU0/Customers.jpg Services https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1615922900201-YFGQDUXC2HFQGLWO0T03/Picture2.jpg Services https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1615921966700-ZM2N3XI7VSAWSDPGF27M/co-branding-strategy.jpg Services https://www.smilinglions.co/about daily 1.0 2023-03-27 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/9c497274-de52-430f-9ecc-f48e2f6d533f/IMG_5728.jpg Home https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/436cf4f5-aaf9-40e4-aa27-eb45bfc1884c/crop+header.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/951f1c79-66f4-412c-926f-01f9a4d940f9/Actions.jpg Home https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/fe0d53c7-0431-4b92-b9bf-bfb82a90c004/Picture23.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smilinglions.co/learn-more daily 0.75 2022-06-12 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1625171337844-G23YWW8FHB20HLBSDMVN/Screenshot+2021-03-10+100556+%282%29.png About I wave goodbye in Zoom Calls. https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1624553553814-V1T7844UDGP17Q1T8RUF/Smiling+Lions+++png-01.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smilinglions.co/new-page-1 daily 0.75 2022-06-12 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1654878585598-4OH8HEAN5Q3LOPCLFK3S/NuZee.jpg Work https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1654881029333-SZ0SHBB7Y88WMWRJ8D7J/mediaplus.jpg Work https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/d4adcd4b-e44f-44b9-ac87-f74c54301d5f/a43f8d157a237e97ad5a39f45f0a8bf9.jpg Work https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/b0088036-d397-411e-ad53-2c344ee5ea7d/Levis_Go_Forth_7.jpg Work https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1509003d-a4d2-4093-8c76-a21d6526b360/starbucks.jpg Work https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1654881639398-2M0CEONUK4T95NKZWQ2C/upstander_season_two_title_card_final-1-502x700.jpg Work https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/7b499318-e480-42e9-9550-c38bf759d8f7/alexa.jpg Work https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1654881684191-CF4FPUWNCXUJ3RBLNOHG/coke.jpg Work https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/256c0528-8205-4490-a66d-1b541157fb4b/samsung.png Work https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/28e3b4ca-bf12-42ae-be69-434ae2b423e6/Screen_Shot_2021_06_24_at_9.30.02_AM.0.jpg Work https://www.smilinglions.co/levis daily 0.75 2022-06-11 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/d9cedf03-c751-4ab4-a7da-1e50be4e890f/Screenshot+2022-06-10+144517.jpg Levis https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/55aa30fc-1f0a-4d2f-9d18-982e18c9dfda/Screenshot+2022-06-10+145336.jpg Levis https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/43d54be0-009f-4bf0-ae46-49235313e2ca/Screenshot+2022-06-10+145421.jpg Levis https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/f8662b71-0b2e-4a3a-bc80-c427d1d07fff/Screenshot+2022-06-10+145649.jpg Levis https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/3668f5f7-b0f5-41c2-a050-2c4a3810473e/Screenshot+2022-06-11+110330.jpg Levis https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/f8f06303-ec1f-458d-80a8-4ddb44794089/Levis_Go_Forth_7.jpg Levis https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/34c66b1f-c70f-4f70-8a7f-90b60bd59f7f/Screenshot+2022-06-10+144600.jpg Levis https://www.smilinglions.co/coca-cola daily 0.75 2022-06-12 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/9e436bae-325c-4abb-84c9-59a9e0c9479b/coca-cola.jpg Coca Cola - Vote for your park. For a campaign that relied on the participation of a busy and time-strapped public, it delivered. More than 13 million votes were cast, 38,000 park photos uploaded and more than 17,000 videos viewed online. That effort won the honor of Best Community Relations Campaign in the 2012 PR Daily Awards. This was the first effort that the brand allowed the use of social media as part of the program mechanics. As a result, entrants were able to check-in and vote via Facebook Places, a well as sharing photos on the campaign website. https://www.smilinglions.co/samsung daily 0.75 2022-06-12 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/c291c3c9-8c7b-4b1b-af00-1501b1c5a905/Chase-Jarvis.jpg Samsung https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/c8bf82d3-28b1-496c-9de6-844911f3ba96/Chase+Image.png Samsung https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/4ed87399-776b-4167-9b93-c7e161c9e02d/Picture4.png Samsung https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/5d2f8f75-97f7-4e04-bfe6-c43286625833/Picture5.jpg Samsung https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1bcab60d-9522-4fa8-9433-43488b7ffb2d/Picture6.png Samsung https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/fc741cac-711d-4c7e-ae5a-fd48e54d43e6/Picture7.jpg Samsung https://www.smilinglions.co/microsoft daily 0.75 2022-06-12 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1655060661466-V569TJVZA0M6NUVQU6OU/GENERATIONAPP01_905+%281%29.jpg Microsoft https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1655060686627-M07R62E5E1EOR7FW1JTD/01_905+%281%29.jpg Microsoft https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1655063102792-Q9E9G6SUOGOXIQLE9AC7/Picture14.png Microsoft https://www.smilinglions.co/nikewrite-the-future daily 0.75 2022-06-11 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/a811f94c-5520-4e03-9ecd-04c1639104f5/OSU-gallery-soccer-girlBACK.jpg NIKE:Write the Future - Insight: It’s not about official, it’s about authentic. In conversations with our audience, one thing that became clear right away and that was that these kids wanted to be in control of their lives. You could say they wanted to “Write the Future” of their own lives and were hungry for inspiration, not status. https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/1a311232-4927-4afb-b1bc-0b8e3cee9a42/nike-b.jpg NIKE:Write the Future - One Pass Makes the Difference Partnering with W+K, we took their epic three-minute “Write the Future” film and pulled its inspiring message through a digital journey that delivered never-been-done-before experiences with Xbox, ESPN, Facebook, Google and YouTube and early takes on virtual reality In this way, we delivered a media strategy that was as creative as the spot it was inspired by. I was the overall strategy lead and worked on the Levi’s business for 6 years. https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/ce3c953e-e082-4c2a-b761-1ae9cc259857/Screenshot+2022-06-10+113647.jpg NIKE:Write the Future - Result: Nike 1 Adidas 0 Boosting social media following was a key goal of the campaign and, for the duration of the tournament, Nike Football Facebook fans increased 336%, from 1.1m to 4.8m. The spot was viewed online more than 50 million times and Nike was the most shared brand online in that year. Nike achieved its sales goal of overtaking Adidas to become the world #1 in football.. Our digital strategy lead to a Gold Lion for Razorfish https://www.smilinglions.co/general-1 daily 0.75 2023-07-27 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/cc1b04f2-8c1d-45ff-80bd-70c42ee125da/Stories-780x460_Vision.jpg Alexa - Alexa Accessibility Website Advancements in personified AI such as natural language understanding are transformational. The problem is marketers tend to focus on the benefits of efficiency, communication and utility with a message that works to reach across boundaries of class, gender, and geography, but rarely ability. Our insight was that customers don’t want to be defined in terms of what they can’t do but want us to focus on what they can. Our solution was to shine a light on Alexa features that are naturally accessible and useful to people of all ability (solve for one, extend to many). We launched the Alexa for Everyone website that served as our content generator and home for short films, how-to documentation, customer stories and more, all amplified across paid, earned and owned. https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/4a79368d-7f39-45d2-9257-3dfecf34d04a/Screenshot%2B2021-03-26%2B144703.jpg Alexa - Alexa Privacy Website Within the personified AI space, trust is hard earned and easily lost. The problem with much of the privacy narrative in technology is that it is too often presented as legalese and does little to humanize the experience. Our insight was that no one ever, not even a single time, visited a branded privacy website without a concern. It could be big, it could be small, but there is a concern. Our solution was to empower Alexa customers to take an active role in their privacy through a conversational tone. I led the research and development of a new Alexa privacy narrative that started with a warmer privacy voice that when paired with simply designed iconography, met customer concerns with an overall experience designed to put the customer at ease before exploring the Alexa privacy features. Click Image to view. https://www.smilinglions.co/starbucks daily 0.75 2023-07-27 https://www.smilinglions.co/nuzee daily 0.75 2022-06-12 https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/82a9f08c-27af-4cbf-88f0-aff004983aff/NZ+LOGO.jpg NuZee https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/80303afd-5f98-4469-9d27-a33dd5f0ee20/NuZee+Packaging.jfif NuZee https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/a6736e7a-2c94-4bfa-b8a0-1321f5733784/Picture2.png NuZee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/3d8aa599-8da7-4fdc-bfc6-43772f6a3933/NZ_Logo_Wireframe-12.jpg NuZee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6026e763314ac66ddf1c2605/9574f251-11d9-407a-8558-b542a1b1410e/NZ_Logo_Web-11.jpg NuZee - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.smilinglions.co/resume daily 0.75 2022-07-31