The Netflix Effect

The Netflix effect. Interesting roundup of the various categories and channels that Netflix programming is having an impact on. From chess sets (Queens Gambit) to app downloads (CW) to social media usage (Social Dilemma). Most useful though is the technique this publisher uses to make the connections.

I love this section from a look at the Queens Gambit:

According to the NPD Group, unit sales of chess sets jumped 87% in the U.S. and chess book sales rose an “eye-popping” 603% in the three weeks after the miniseries premiered at the end of October.

Good examples for young planners looking to pick up new tools. When you’re done reading this, turn on the TV and see if you can craft some predictive insights off the show you’re binging. It’s fun.

https://www.ypulse.com/article/2021/02/18/the-netflix-effect-how-the-streamers-shows-create-viral-products/